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We learn through doing

We have a humble conviction that we can accomplish anything through iteration. We do the smallest thing possible, ship it as quickly as possible, get feedback, learn from it, improve or adjust course, rinse, repeat. Speed matters in business. Learning is best done through doing.

We believe in simplicity

We believe that simple technology, design, and service win. We fight entropy by always finding ways to simplify. Rules exist if they make our lives simpler and are absent if they would make it more complicated. “Everything should be made as simple as possible, but not simpler.”

We’re autonomous

Autonomy is required to feel motivated at work, along with mastery of the craft and purpose of the job. Each team member needs to be largely self-managed, without a need for daily management check-ins to achieve their goals. When possible, we give people and teams the freedom and responsibility to make a decision and hold them accountable for that, instead of imposing rules and approval processes.

We trust each other

Our default approach to information sharing is to make it transparent early on, with the right context. Habitual knowledge sharing supports continuous improvement across the company. We trust team members to do the right thing—and to ask questions when unsure—instead of having rigid rules. Finally, we trust that we will do what we promised to each other and to our customers.

We work together

To achieve results, we must work together effectively. We treat our customers and each other with respect and empathy. We make time to help our colleagues when they need it and trust they will do the same when we share problems that we run into. We are open-minded and seek a mutual understanding. We are ready to examine our convictions with humility. And we are ego-less when searching for best ideas.

We continuously improve

We are always learning and growing ourselves. Continuous improvement qualifies us to do our present tasks with wider vision, increasing competence, and rising demands on ourselves. When you are in this mindset learning is life-long, there is no room for complaints, and work never gets boring.